Magazine Institutions

Little White Lies 

LWLies is a bi-monthly, independent movie magazine that features cutting edge writing, illustration and photography to get under the skin of cinema.

As they say on their website:

“Because movies don’t exist in a vacuum, we venture beyond the boundaries of the big screen, exploring the worlds of music, art, politics and pop culture to inform and illuminate the medium we love. Bold, beautiful and unique, LWLies is a magazine on a mission – to reshape the debate across the movie landscape”

I am subscribed to Little White Lies, and I love it because it gives me reviews of independent films, which I prefer to read about, whereas a magazine like Empire will tend to feature a Hollywood blockbuster, which just doesn’t interest me as much. LWL tends to review British films too, which is the industry that I hope to go into in the future too, so this magazine is ideal for me, especially because I’m interested in art, photography graphic design too. The people who read this magazine would more likely be an audience from Social Grade C or above and more likely to attend a film festival to watch short films.

Empire 

Empire is a British film magazine published monthly by Bauer Consumer Media. From the first issue in July 1989, the magazine was edited by Barry McIlheney and published by Emap. Bauer purchased Emap Consumer Media in early 2008. It is the biggest selling film magazine in Britain, consistently outselling its nearest market rival Total Film by over two-to-one and is also published in Australia, Turkey, Russia and Portugal. Unlike Little White Lies, it is released once a month and doesn’t tend to feature and entirely independent film on its cover or in it’s feature story.

In my opinion, my film would be more suited to featuring in Little White Lies, mainly because it has a review section for short films, whereas Empire doesn’t. My film is also targeted towards the same kind of audience as LWL and therefore it only makes sense to model my own magazine review page on this so as to make sure my product reaches my target audience.