Before creating my production company company logo, I thought it was only right to look at some existing logos from the British film industry. This will hopefully give me some inspiration into how I intend to create my production company logo and what it will look like. As David Bentley said "The making of the new and re-arranging of the old" (1997) and although these existing logos aren't exactly old, I can see them, take inspiration from them, and through taking companies that are similar to mine, I can therefore create a market successful product, or logo in this case.
This is for Warp Films, and it is very simple and when it somes up on screen it doesn't move. I like the simple graphics in black and white but I don't know if a title like this would fit my genre. This logo is particularly good because the fact that it is static means that is could go onto a film poster, therefore the viewer would tie a connection between the logo and the film, as logos are more simple to recognise then text is. The black and white could connote the films that they make, and therefore the viewer could associate warp films with old films in B&W too.
This is for DNA films which almost has a kind of scifi/horror theme to it with interesting graphics of close up cells or hair particles it looks like. This logo has decided to stay for warm red and oranges in terms of colour. It's also worth noting that this doesn't have 'films' or 'productions' written after it. There is a transition in this logo as the logo burns away. The red/orange within the colour scheme connotes anger, passion or blood, which may pass very emotive feelings to the viewer, although the warm colours sit well with the overall scientific feel.
This is the logo for Deadbeat Films, and I really love it because it's simple, sticks to good shades of black and white and has a good use of interesting graphics. I believe that this logo has movement on it as the man walks into the shot and then burns away. The white in this logo could connote heaven and purity, so a white theme could go really well for my production company logo because it would reflect the genre and themes from my film. The image of the person could also refer to the title and be a 'deadbeat', a lowlife or lazy person, only exaggerated by the way that they are standing and the dull shades of colour.
Personally, I think I should create a moving logo to really give my film a professional feel. I think that I should also make sure that my logo sticks to a simple colour scheme and a good font that fits with the film that I will make. After looking at these, I have decided to call my production company 'Hal Smith Productions' with this being written on screen in the sequence. I think that I will add a burning effect to the text, so it'll grow towards the screen and then burn away into the background. I plan to do this in After Effects with the skills that I have learnt in that program. I think that it is important to have the background black, because it's the start to a film and the start of a film is always black, so I think the beginning will flow a lot better.
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