Evaluation

The videos below are of my evaluation, which I had to separate in 6 videos as youtube wouldn't allow me to upload one very long one.

Final Film

Final Poster

Poster

This is the poster I have created for my short film, which was done through photoshop and planned to fit in with the common conventions of existing independent film posters. I have used aspects from the Snowtown poster such as the star ratings, quotes from institutions and images of the lead actors. I also decided to include the location of one of the scenes behind the characters because I feel it links itself well  to the Tyrannosaur poster that I analysed, which features a northern council estate in the background.

I decided to use white as a main colour throughout this poster as I feel it really goes perfectly with some of the scenes in my film, which are deliberately washed out and bleak which connotes heaven and a dream like state. I feel that this poster will attract a target audience who can guess what the film is going to be like, through the use of colour to create mood, reviewer's quotes, star and age rating I feel that this poster will attract my target audience to see my film.

Final magazine double page

Magazine Scribd

This is my flat plan for the magazine double page that I intend to create in Adobe Indesign CS5.5. I have taken conventions from existing film magazines such as Empire and Little White Lies, such as the round corners on the main image, as seen in LWL and the symmetrically of the double page layout with the use of four columns to fill up the page. In the images I intend to feature my images from the film of two actors, Dan Annear and Jake Clutsom. I have chosen to do this because the readers can see the location of the film aswell as the actors too, therefore making the viewer more interested in the film and giving them a sneak peek into the featured product. Other conventions have been included too, such as the exaggerated first letter, the page numbers at the bottom and the name of the film in bold at the top of the page.

In terms of colour, I have decided to follow a similar scheme to Little White Lies because I feel that its influence on the independent film scene makes it more suited to my target audience. I will use a block coloured background of black, with white text and title. This is a lot more interesting than using black on white, because it will make the text stand out a lot more and is seen to be unusual due to white on black being used quite often.

I have chosen to use Indesign for creating this magazine as Photoshop doesn't have the same features for using columns and also Indesign is a more professional tool that designers in the media industry actually use. Although I don't know how to use it as well as Photoshop I feel that I could probably learn it and look online for tutorials if necessary.

Before and after Colouring

These two images show the before and after of the colouring process, which I used Final Cut Studio's colour grading program 'Color'. 

As you can see, this image is very plain, washed out and slightly overexposed. The skin tone is dull, and although very clinical I would like to create more atmosphere for the opening scene. This is just as I shot it though the camera. When colouring, I feel that it's better to over expose and turn it down, than to over expose your shot. 

As you can see, I have added contrast to really bring out the detail in the face to make the Elder look ill. The contrast also helps to bring out the light and darks in the hair to create even more interest. I darkened this clip down to really contrast with the clip after it when the Elder wakes up in a really bright, bleach bypassed scene. More tonal colour is brought out too, such as the wall behind and the red on the neck, which really gives a great effect. In photoshop, I created two black horizontal lines with no background, which I imported into Final Cut Pro as a .psd file. Then I scaled it up to re-create a letter-boxing technique that I then applied to the whole film and adjust the clips framing accordingly. This in turn creates a wonderfully cinematic feel, which fits in well with all the short films I have analysed.

Colour grading process

A video showing how I went about colour grading after I had edited my film together.

Some screenshots and an explanation of how I edited and produced my magazine double page review in Indesign CS5.5